PRESS RELEASES

Press release from publisher McGraw-Hill, August 2007

World-renowned public relations icon Robert L. Dilenschneider’s newest book spotlights how technology -- specifically, the Internet -- has democratized the rules of power and influence, empowering “Everyman,” and dramatically impacting contemporary life from the economy and politics to education and social relationships. To succeed, you need to understand and embrace the new rules.

“The rules from a master of the power game will change your career -- and maybe your life.”
-- Maria Bartiromo, noted financial journalist and TV Anchor, "The Wall Street Journal Report"

NEW YORK -- In the wake of unprecedented technological advances, the monopoly once enjoyed by elitist power and influence brokers in all areas of life is, today, under major assault, Robert L. Dilenschneider, the well-known corporate communications consultant and prolific, best-selling author, argues persuasively in his latest book, POWER & INFLUENCE: The Rules Have Changed (McGraw-Hill, August 2007, $22.95).

In this new age of globalization, the author shows how technology has revolutionized the way we build, retain, and assure success. But, he adds, coping with these massive changes, adapting, and exploiting them to gain power, one must also know how to apply that power with wisdom.

Dilenschneider’s new book arms the reader with the intellectual, technical, strategic, and moral weapons -- the power tools needed to get ahead and stay ahead in a technology-driven, fiercely competitive world. Recounting anecdotes and illustrations from his own notable career, he cites numerous examples across many industry sectors of how technology “has changed everything” whether essential knowledge bases, strategic thinking, management philosophy, or business development.

Drawing upon the lessons he learned adapting to the new digital age, plus interviews with hundreds of successful business and professional leaders, the author distills this hard-won experience into a series of powerful universal principles for success in today’s world. He reveals how power and influence, once acquired and applied in a techno-savvy, ethical manner, can not only advance one's personal interests, but also help shape a better world for everyone.

Noting that rarified world of power and influence -- the so-called establishment -- is becoming increasingly flat, he writes that “technology has leveled the playing field so that it is no longer tilted heavily towards those with special expertise or with wealth, an Ivy league education and other resources.

“Everyman and Everywoman interested in power and influence can now have access to it. And if they have talent and persistence, they can get it. But not Everyman or Everywoman has talent or persistence - or even the desire for power and influence.”

Few people know the ways of power and those who wield it in government and commerce better than Bob Dilenschneider, former CEO of public relations powerhouse Hill and Knowlton. and, since 1991, head of his own global consulting firm. During a four-decade career as an authentic “insider,” he has earned the trust and respect of scores of CEOs of “Fortune 100” and giant overseas companies whom he has counseled.

In the book, he details mind-boggling statistical data to support the size, reach, and ubiquity of cyberspace and the massive, ever-mounting information now available online, ranging from the 2.7 billion searches conducted daily on Google alone to the billions of text messages exchanged every day and the 106 million plus users of MySpace.

At the same time, Dilenschneider reminds readers that cyberspace is also littered with abandoned blogs, besotted e-mailers, unfocused programmers, who create vast quantities of material that fall into a dark hole. “YouTube has literally zillions of video clips that no one cares to click on. MySpace has a vast number of spaces very few ever visit. Countless podcasts go unheard. Success in cyberspace takes much hard work and a great deal of creative thinking and effort.”

A major by-product of the technology revolution, he notes, is an employment marketplace that has become “100 percent Darwinian. There will only be a future for those able to identify what is needed; understand how to fill that gap; and how to put it out there so that browsers become buyers -- all key components of business success in this digital century. POWER & INFLUENCE: The Rules Have Changed seeks to show the way.

The author also dismisses the idea that only the young can adapt and exploit the new technology. “True, young people do have an advantage because technology surrounds every part of their lives. But it really doesn’t matter how old you are if you can apply some, if not all, of what I propose.”

In a time of online chat rooms, bulletin boards, blogs, podcasts, and more, this master power broker has distilled his secrets for success in the volatile, ever-changing, technology-based economy of the open source age into a valuable, succinct guide for all aspiring to power and influence in this new era.

	Order the book online now! You can order Power and Influence now at the following online stores: Amazon.com, BN.com, Borders.com And Available Wherever Books Are Sold!