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Power and Influence: Mastering the Art of Persuasion
ISBN-10: 0136833276/ISBN-13: 978-0136833277, Prentice Hall, April 1991
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence," contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the "iron triangle" of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate.
Copyright 1990 Reed Business Information, Inc.
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A Briefing for Leaders
Harper Business
Organized in the style of a White House briefing, A Briefing for Leaders focuses on the mindset of the leader as communicator. Knowing where one wants to go is the essence of leadership and requires having a clear vision, articulating it well, and getting everyone enthusiastic about sharing it. The tools of leadership all relate to communication and include information about issues and trends, intelligence and research, the formulation of agendas and plans, and the proper use of advice and staff work. The author offers a description of a model of leadership-a skill that can be learned and refined to develop and articulate an organization’s vision and values, clearly communicating the company’s goals to both internal and external audiences.
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Dartnell's Public Relations Handbook
ISBN: 9780850132373, ISBN10: 0850132371, Eli Research Publishing Inc., 1996
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel...
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Moses: CEO - Lessons in Leadership
ISBN: 9781893224025, ISBN10: 1893224023, New Millenium Publisher, October 1999
Competing in the global marketplace, feeling at home with constant technological innovation, the growing gap between the haves and the have-nots, environmental deterioration and aging are just a few of the problems we are all currently faced with. But, the obstacle which most threatens our very definition of ourselves as 'human beings' is the ambiguity, about values. We are plagued with an epidemic of self-absorption, lack of self-control, persecution of those who are different than we are, conspicuous consumption, fear of the future and the inability to make a long-term commitment. Moses: C.E.O. presents the traits of the Biblical Leader -- the very traits of leadership and values needed by 2 lst-century mankind in business and personal dealings alike ...
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The Corporate Communications Bible
ISBN: 9781893224087, ISBN10: 1893224082, New Millenium Publisher, May 2000
Public relations -- the power to influence perception -- has never been more critical to success. In today's media-saturated, Internet-driven, fast-breaking global security, it can help us achieve our goals -- or undo us. In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image -- whether we're a Mom and Pop deli or a CEO. This eminently practical guide offers sound advice on every aspect of corporate communications:
- How to get the media on your side.
- How to prepare for, respond to, and use a crisis to your advantage.
- How to make speeches and presentations with confidence and ease.
- How to transform your career through the power of the written word.
- How to master up-to-the minute methods for keeping communications vital...
Highlighted by interviews with experts in every area of communications, this is an invaluable resource no businessperson can afford to be without.
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The Critical 2nd Phase of Your Professional Life
ISBN-10: 080652474X, ISBN-13: 978-0806524740, Citadel Publisher, June 2003
A guide to surviving in the career marketplace in mid-life discusses job insecurity, technology, shrinking opportunities, and resentment from younger employees, among other important topics.
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50 Plus!: Critical Career Decisions for the Rest of Your Life
ISBN-10: 0806525568, ISBN-13: 978-0806525563, Citadel Publisher, April 2004
A guide to surviving and thriving in the current career marketplace in mid-life discusses social mores and diversity, the shifting economic landscape, the challenge of conquering fear, the secret to bridging the generation gap, and other important topics.
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A Time for Heroes: Business Leaders, Politicians, and Other Notables Explore the Nature of Heroism
ISBN-10: 1597770000, ISBN-13: 978-1597770002, Phoenix Books, August 2005
Crisis can bring out the best in people. In times of trouble and uncertainty, when lesser mortals may feel hobbled by anxiety, a few extraordinary people always rise to the occasion. Whether they are public personalities or private citizens, these heroic individuals light the way for the rest of us. Robert L. Dilenschneider is concerned that we have too few heroes in life today.
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